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Infinite Courses From Your Content (Using AI)
The landscape of learning and education is undergoing a huge shift.
There is a growing trend towards micro-education and online learning—creating new avenues for creators to share their knowledge and expertise.
But, this change is not without its challenges, especially for creators who strive to balance of creating new content with the need to monetize their efforts effectively.
This week, I want to talk about a concept that will revolutionize the way creators approach content monetization in the education sector: The Infinite Course Machine.
This idea—which has been nagging at me for the past month is a game-changer for those looking to leverage their content for educational purposes.
What Kind of Creator is This For?
Before we dive deeper into the mechanics of The Infinite Course Machine, let’s clarify the context and audience for whom this concept holds the most significance to.
I categorize content into two main buckets:
Entertainment
Education
For this exploration, I will be writing in the context of creators in the Education bucket.
Although there is immense potential for AI to generate infinite content on the axis of entertainment, there’s distinct and irreplaceable value in learning from other humans—a sentiment echoed by countless people seeking answers and insight from platforms like Reddit.
I share this with you to show you that humans like getting answers from other humans. So it would only make sense that they want to continue learning from humans.
The Changing Landscape of Learning
Before diving deeper into the idea of The Infinite Course Machine, it's crucial to understand the landscape it operates within.
The rise of digital and micro-education isn't just a backdrop; it's the arena where our solution plays a pivotal role. Online learning platforms are getting bigger—Coursera had 92 million users as of 2022. Other platforms like Skool, are growing in popularity as well.
This is where content creators can truly shine, provided they navigate the challenges of content creation and monetization effectively.
The Content-Course Conundrum
There are so many smart people out there sharing valuable information (for FREE!).
As the job market continues to shift in favor of small teams and individuals building their own business, creators need to find ways to monetize their work in order to continue doing it.
Finding the balance between creating new content and packaging information up into monetizable content is a constant battle for creators.
Where do you find the time to both create new content AND repurpose your content into content libraries you can monetize?
This question has been weighing on me more lately since starting my free skool and I wanted to share an idea I have as a remedy to this problem face by creators.
Bridging The Gap: The Infinite Course Machine
With the landscape primed for innovative educational content, the challenge for creators isn't just to contribute but to stand out and sustain their efforts.
Herein lies the power of the Infinite Course Machine.
The demand for fresh, specialized content is skyrocketing as online learning platforms grow.
The solution I propose empowers creators to meet this demand head-on, transforming their content into courses that engage and educate, all while opening new revenue streams.
The Infinite Course Machine Flywheel
Imagine this:
You’re creating content all week. New content. Stuff you’re excited to share with others and hope they learn something. Now you have people enjoying this content but no money coming in (yet).
People ask you “when are you making a course for this?” or “dude, are you making a course for this?”—and many variations of the like.
Now you’re left with a decision: Do you double down on creating more content to attract a larger audience or do you double down on content you’ve already created to make courses (or other informational products) that you can monetize.
What if you could do both.
This is where AI comes in.
Think of a tool that lets you continuously create content while generating course material in the background.
Then every couple weeks or so, you’ve cooked up a new course on top of the new content you’ve created in the same amount of time.
This is a key component of the future where the One-Man Studio is more prevalent. Content is an asset—let it work for you. You need to see the whole system of the content creation lifecycle: ideations, creation, repurposing, etc.
Course creation would fall under the repurposing bucket but is not the first thing you think of when you hear “repurposing”. Let me expand on this further and share with you what I think will be a game changer for anyone creating content with hopes of monetizing their information
The AI Course Creator
I recently started building a tool (that I plan to share with others once it’s to a stable point) for the one-man studio.
The TLDR of what it will be right now is:
A dashboard with a set of AI-enhanced content workflows that you can command with just a few clicks.
It will let you do anything from generate newsletter drafts with tweets from a single idea to helping prepare YouTube tags, descriptions, tweets and more from a video.
There is more to it but I think it’s helpful to explain it with a few specific use cases to help you understand what I’m building.
Since this tool is meant to be the command center for a one-man studio, I realized there are other aspects of the content lifecycle I was not thinking of at first.
The repurposing of content only hit me as something useful for generating more output from a single piece of content.
But…
I recently realized it could be used for creating course material as well.
My vision is this:
Let users connect their social accounts to the tool.
Index new content across all platforms they post on for the next 2-3 weeks.
Leverage a combination of LLMs and other models to synthesize the information from the new content to create a new course based on the themes in the content.
Now, this is what I call leverage.
As you spend your time creating, putting more content out, you are reaping the benefits of new courses automatically with the power of AI.
Closing Thoughts
In a world where battle for attention will be increasingly competitive, content creators will need to employ systems to find balance in the process.
The Infinite Course Machine is single component of the one-man studio but an important one.
Education is favoring digital-education taught by creator educators who have had real-world experience in what they are teaching. These creators spend more time focusing on the output of content—less on the extra value we can build from that content.
I hope to contribute to this future with the tools I’m building and can’t wait to share more on what I’m building soon.
That’s it for now. ‘Til next time, much love and peace y’all 🤠